After years of rumors surrounding Facebook’s desire to be a platform for highlights from NFL games, it has finally become a reality as of Tuesday when the two parties signed a deal.
From a league that literally owns one day of the week when it comes to television, this deal is mutually beneficial. It will open up marketing opportunities for Facebook while giving the NFL a chance to expand their viewership as a whole.
In addition to Facebook becoming one of the main sources of highlights in the NFL for fans, it will also drive more views from non-football fans.
This deal is exclusively for highlights and documentary-style production from the NFL; live streaming games will not be accessible on Facebook. It is likely that Facebook will gain access to this some point down the road, however.
Heading into this year, there was a battle for the rights to livestream Thursday Night Football between Amazon Inc. and Facebook. Amazon Inc. received the deal and now live streams Thursday night games on Amazon.com.
“We have millions of fans on Facebook, and they continue to demonstrate an incredible appetite for NFL content,” Hans Schroeder, chief operating officer of NFL Media, said in a statement.
The monetary value of this two year deal was not released.
Now more than ever, social media platforms, such as Twitter and Facebook are becoming more and more involved with the sports industry. While it was inevitable, this will be a great option for fans all around the world who may not have access to their team’s game every week.
This surely is not the end of the relationship between sports and social media. The industry is progressively moving towards a direction where the the two must work together in order to maximize profit and expand their viewership.