Nike, Adidas and Under Armour Turn Down Lonzo Ball Shoe Deal

Here we are, yet again, talking about the Ball family. Not so much about the play of the sons on the court, but more so the actions of their father, LaVar Ball off the court. His persona has overshadowed the Ball sons and has made their stock, specifically Lonzo’s, questionable.

LaVar has been seeking a $1 billion lifetime shoe contract for all three of his sons. No major companies seem interested, however. ESPN.com reported that Nike, Adidas and Under Armour, the three most prominent show brands in the NBA, have absolutely no interest in making a deal with Lonzo. A potential contract would not only be a shoe contract, it would also be a licensing deal to the respective company for the rights to the Big Baller Brand; a brand created by LaVar Ball that has gained increased interest recently as this family’s notoriety has grown.

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“Never in the history of modern day shoe endorsements have the big companies all stepped away from a potential top pick nearly two months before the NBA draft,” ESPN’s Darren Rovell wrote. “But the proposition that LaVar, who has been representing Lonzo on the deal, was offering also has no precedence.”

Lavar is not giving up now. Reports have indicated that he has reached out to Chinese brands such as Peak, Li-Ning and Anta.

Regardless of if the Ball family reaches a deal, this should be a player matter – not a father matter. We have seen LaVar Ball repeatedly hurt the potential stock and views of his sons, and it is happening yet again. Nothing against LaVar, he has raised some great young basketball players. It’s just sad to see him intervening to the point where potential teams and companies are questioning if they should sign the sons to a deal.

Lonzo is projected to be a lottery pick in this year’s NBA draft and will likely go in the first two picks.

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