Nike, Adidas and Under Armour Turn Down Lonzo Ball Shoe Deal

Here we are, yet again, talking about the Ball family. Not so much about the play of the sons on the court, but more so the actions of their father, LaVar Ball off the court. His persona has overshadowed the Ball sons and has made their stock, specifically Lonzo’s, questionable.

LaVar has been seeking a $1 billion lifetime shoe contract for all three of his sons. No major companies seem interested, however. ESPN.com reported that Nike, Adidas and Under Armour, the three most prominent show brands in the NBA, have absolutely no interest in making a deal with Lonzo. A potential contract would not only be a shoe contract, it would also be a licensing deal to the respective company for the rights to the Big Baller Brand; a brand created by LaVar Ball that has gained increased interest recently as this family’s notoriety has grown.

img.bleacherreport.net
img.bleacherreport.net

“Never in the history of modern day shoe endorsements have the big companies all stepped away from a potential top pick nearly two months before the NBA draft,” ESPN’s Darren Rovell wrote. “But the proposition that LaVar, who has been representing Lonzo on the deal, was offering also has no precedence.”

Lavar is not giving up now. Reports have indicated that he has reached out to Chinese brands such as Peak, Li-Ning and Anta.

Regardless of if the Ball family reaches a deal, this should be a player matter – not a father matter. We have seen LaVar Ball repeatedly hurt the potential stock and views of his sons, and it is happening yet again. Nothing against LaVar, he has raised some great young basketball players. It’s just sad to see him intervening to the point where potential teams and companies are questioning if they should sign the sons to a deal.

Lonzo is projected to be a lottery pick in this year’s NBA draft and will likely go in the first two picks.

Next Article
ADVERTISEMENT
  • This is what Lebron James Had to Say About Kyrie Irving Trade Reports

    Regardless of what does happen to Kyrie Irving amidst all these trade rumors, LeBron James has made it clear that he is anything but anxious to see his star point guard depart from Cleveland for the first time in his career. James took to social media after being relatively quiet throughout this entire process. He...

    Read More
  • Report: Oklahoma City Thunder and Carmelo Anthony Have ‘Mutual Interest’’

    The trade rumors continue to swirl around 10-time MVP, Carmelo Anthony. As reported by HBO’s Bill Simmons, the Oklahoma City Thunder and Anthony have a ‘mutual interest.’ According to Simmons, both parties are currently ‘circling each other.’ This offseason, Anthony has been the epicenter of trade talks. There have been rumors that teams such as...

    Read More
  • Jordan Spieth Takes Home The Open Championship

    Jordan Spieth is the 2017 champion golfer of the year as he wins the Open Championship at Royal Birkdale. To think that he has been a professional for only five years and then to compare that to his track record is beyond impressive. The 23-year-old made a ferocious run late on the back nine to...

    Read More
  • Michael Vick Apologizes for Comments on Colin Kaepernick’s Hair

    Earlier this week, former NFL quarterback, Michael Vick appeared on “The Herd.” During his time on the show, he commented on the dilemma that is Colin Kaepernick: "[Kaepernick not being on a team] has nothing to do with him being blackballed. The gesture that he made last year when he took the stand to do...

    Read More
  • Arizona Diamondbacks Acquire J.D. Martinez from Detroit Tigers

    The Arizona Diamondbacks have added yet another slugger to their lineup by adding outfielder J.D. Martinez. While the majority of trade rumors start as reports and then finalized contracts follow, this trade came together very quickly and was confirmed yesterday evening. https://twitter.com/DetroitTigersPR/status/887441862029697024?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.cbssports.com%2Fmlb%2Fnews%2Fmlb-trade-diamondbacks-add-a-big-bat-acquire-j-d-martinez-from-tigers%2F While Martinez has not played the entire year due to a foot injury...

    Read More
  • Washington Redskins and Kirk Cousins Unable to Agree on Contract

    The franchise tag deadline was yesterday and the Washington Redskins and their starting quarterback, Kirk Cousins, were unable to reach a deal. While it started as a simple negotiation as any normal contract does, it has elevated to a whole other level. It even seems that both sides here are not on good terms as...

    Read More