After Curry refused Nike’s original $2.5 million offer, they decided to decline the option to match Under Armour’s $4 million offer.
This would turn out to be one of the biggest marketing mistakes ever made in sports history. Curry would go on to win the NBA championship and become the most popular player in the NBA. Everyone wanted to “be like Steph”. You won’t believe how much Curry single-handedly increased Under Armour’s worth..