One Nike Employee Cost The Company Billions By Making A Simple Mistake With Stephen Curry

After the signing of Stephen Curry, Under Armour’s stock price skyrocketed from $47 a share to $120 a share. He single-handedly doubled Under Armour’s worth from $14 billion to $28 billion in just a couple of years.

Under Armour knew how much he was worth to them and understood that $4 million a year wasn’t going to cut it anymore. They knew that in order to keep him signed with them, they’d have to come up with an offer he couldn’t refuse..

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