One Nike Employee Cost The Company Billions By Making A Simple Mistake With Stephen Curry

Curry not only propelled Under Armour to the second biggest player in the athletic sportswear marketplace, but he served as a catalyst to help them sign other high profile athletes in other sports, including Bryce Harper of MLB’s Washington Nationals and Jordan Spieth of the PGA Tour.

In December of 2016, Under Armour just signed a 10 year deal that will begin in 2020 to become the sole supplier of the on-field uniforms worn in every MLB game by every team.

Under Armour knew they couldn’t make the same mistake Nike did and prepared to offer Curry a deal of a lifetime.

witf.org
witf.org
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