Stephen Curry’s Crazy Reason Why He Rejected Nike

After the signing of Stephen Curry, Under Armour’s stock price skyrocketed from $47 a share to $120 a share. He single-handedly doubled Under Armour’s worth from $14 billion to $28 billion in just a couple of years.

Under Armour knew how much he was worth to them and understood that $4 million a year wasn’t going to cut it anymore. They knew that in order to keep him signed with them, they’d have to come up with an offer he couldn’t refuse..

brandchannel.com
brandchannel.com
  • Paul Silences The Doubters, Gets Rockets One Step Closer to Finals

    The Houston Rockets have done what many thought would just be impossible- well they nearly have anyway. They are one game away now from winning the Western Conference, and thus, sending them straight through to the NBA Finals. There are a number of reasons why they have been able to do this, but the fact...

    Read More
  • Rockets Take Body Blows, Comeback After Early Deficit

    For the first five minutes of Tuesday night's Western Conference Finals game between the Houston Rockets and the Golden State Warriors, the Houston Rockets looked like they might be the first team to ever get shut out. Yes, that's an exaggeration- no one is going to get shut out in basketball- but you almost can't...

    Read More
  • Boston's Comeback Too Little Too Late as Cavs Even Up Series

    We might just have a series on our hands in the Eastern Conference Finals. While it is true that none of the games have been closer than nine points, which was in Game 4 on Monday night, the series is now 2-2. And with LeBron James and the Cavaliers now looking like they are up...

    Read More
  • Curry Splashes His Way Back to Life, Warriors in Control in WCF

    On a day chalked full of clutch performances on Sunday, Stephen Curry might just have had the most clutch relative to the way people were underestimating him. It was a day in which the Las Vegas Golden Knights made it to the Stanley Cup Finals in their very first season and a day where the...

    Read More